Client Brief

Client Brief
Colege @deyes brief

Create a cross media advertising campaign to assist in recruiting the best GCSE students in the local area to attend college building at deyes

It would need to include the 2017 year 13 results in the campaign as well as include some references to the new building.

The campaign must also make reference to the overall student experience offered by college @ deyes

University advertising

How universities sell their product

The university that I have choose to do a report about is Liverpool Hope University this is because I think there ad campaign is effective.

What is this university’s Product?

The university’s product is the education that they give to students the reason that this is important for advertising is because it will allow people who are looking at the advert a chance to see if they think that the university is for them. The advert that I have below is advertising there university through showing students pass their final year exams this will be done because if you want to go to university you want to pass the final year exams rather than just wasting 3-5 years of your education. The effect of showing people there finale exams passed is like helping promote the university’s grades showing that the students that go there will pass all of their exams. In the picture/ advert below it shows 2 types of students in 2 separate pictures one is of students studying for the exam and then the other one is the students who have passed there exam this is a good way of advertising for a university since it will show that if you study you will get the degree that you want.

What is there method of advertising?

There method of advertising is trying to show hope to all of the students that want to go there, the fact that the university have hope in here name help them advertise their motto which is (Your future starts with hope). Another one of their methods of advertising is a picture of one of their buildings they would have used this since it will show the students what the campus looks like, this will also help students get familiar with what the university looks like, it will also help students see the new building it also talks about the picture. In the advert at the top it says “Your Future Starts With Hope” this is also going with the theme of the advert since the rest of the advert looks futuristic. This will help people keep with the theme of the advert and the university this shows a path of progression since it looks like the university is looking towards the future. This will help since the generation that they will be trying to attract will be younger people who are wanting to go to university and they have grown up with technology advancing.

What type of information is on the advert?

There are multiple types of different information on the advert, first of all they have links at the bottom so that people who are interested can call and email hope university it also allows people to go on the website for more information. Not only that they have a date for an open day so that if people know that they want to go they can just look at this advert and it will give them all the information that they will need. It also has multiple pictures of students on the advert this is because it will allow people to connect with the people at the university, it also has a motto at the top this is so that people have something to say it will also make people think about the university after they have looked at the advert, not only that it will also make people think about it and even connect with it since it could get stuck in someone’s head.